Over the past 5 weeks ESPN has partnered with Netflix to create a 10 hour docuseries called The Last Dance which chronicles the roller coaster events of the 1997-98 Chicago Bulls as it had never been seen before. Using never before seen footage, the viewer gets a glimpse into the locker room, and behind the scenes during the team's final championship run. The docuseries had an impact on the sports card hobby, these are three of the ways on how.
1. It sparked a sense of nostalgia. For those of a certain age group ( those who watched basketball in the 80s and 90s) it created a sense of nostalgia. This ranges from remembering the fixation that the sports world had on Michael Jordan to seeing an interview with their favourite player and seeing clips of their favourite player play. With the extensive group of different interviewees, chronicling different moments in time throughout the Bulls' run, it brought people back to when they used to watch that player play, and the joy that the athlete made them feel. This has put classic basketball, and sports cards in general back at the forefront of people's minds, with the stoppage of live sports ( at the time of this post). One example of this is with Isiah Thomas, who was mentioned in the documentary as a fierce personal rival of Michael Jordan, saw a significant rise in his 1986-87 fleer cards. On March 17, the card ( a PSA 9) was selling on Ebay at auction for $8.41 USD and on May 16, as the series was drawing to a close, the same card was sold at auction on Ebay for $338.01 USD. This pattern is similar for many of the other big names from that era, as it is currently at the forefront of people's minds.
2. The prices of 1990's Chicago Bulls players increased. With a perfect storm of the stoppage of live sports, and the release of this docuseries, the 90s Bulls, and in particular Michael Jordan are one of, if the not the most relevant topic in sports. The content of the docuseries has sparked debates on sports shows, and radio shows for 5 weeks, and therefore allowing for the players to become relevant once again. The series also highlights the backgrounds of some of the lesser known players, other than Michael Jordan. It goes through the humble beginnings Scottie Pippen ( who would become vital) growing up in poverty in Arkansas to beat the odds and become an elite NBA player. It also talks about the on court brilliance of Dennis Rodman, as well as some of his off court antics ( such as taking a vacation in the middle of the season to and party in Las Vegas). In episode 9, we learn about how Steve Kerr's father was working in Beirut and got shot in the head and how Steve focused on basketball to take his mind off of it. These are just the major stories of players in the doc, but these stories led to increased card prices. With regards to Scottie Pippen, according to an Ebay sales history, on February 25, a PSA 9 1988-89 Fleer rookie card of Pippen sold at auction for $59.33 USD, and on March 1, a PSA 9 sold for a buy it now price of $70.35 USD. To contrast, on May 18, post docuseries, a PSA 9 1988-89 fleer of Pippen's sold for $261.31 USD. For Dennis Rodman, on February 19, a PSA 9 1988-89 Fleer rookie card sold for a buy it now price of $48.82, and on May 26 ( the day of the episode primarily about him) one PSA 9 sold for $261.30 USD and another sold for $251.25 USD.
3. The Michael Jordan market prices increased substantially. The Last Dance took a deep look at the 1997-98 championship winning Chicago Bulls team, as well as reliving some of the previous championships during the rest of their dynasty. At the forefront of this dynasty was Michael Jordan, and in similar fashion he is the star of the docuseries. For many this cements him as the greatest of all time, and allowed younger generations to see what Michael Jordan was like, as a competitor and a player. His card market has responded accordingly, with his prices increasing. First, let's start with the holy grail of Michael Jordan cards, his PSA 10 Fleer 1986-87 rookie card. On March 26, prior to the announcement of the series, the card sold on Ebay at auction for $44 704. 63 USD, and on May 19, after the conclusion of the series, sold for a whopping $84 353. 96. The second card we'll look at is the 1997-98 Skybox Metal Universe PSA 9 card. On April 5, the card sold for $304.81 USD and on May 4, it sold for $654.21. Finally, let's look at a less expensive card, the 1990-91 fleer PSA 10 card. On March 31, this card sold for $94.90 USD buy it now on Ebay, and on May 21, post the ending of the series, it sold for $278.82. The docuseries definitely drove up his prices and likely set a new baseline for his card prices going forward.
1. It sparked a sense of nostalgia. For those of a certain age group ( those who watched basketball in the 80s and 90s) it created a sense of nostalgia. This ranges from remembering the fixation that the sports world had on Michael Jordan to seeing an interview with their favourite player and seeing clips of their favourite player play. With the extensive group of different interviewees, chronicling different moments in time throughout the Bulls' run, it brought people back to when they used to watch that player play, and the joy that the athlete made them feel. This has put classic basketball, and sports cards in general back at the forefront of people's minds, with the stoppage of live sports ( at the time of this post). One example of this is with Isiah Thomas, who was mentioned in the documentary as a fierce personal rival of Michael Jordan, saw a significant rise in his 1986-87 fleer cards. On March 17, the card ( a PSA 9) was selling on Ebay at auction for $8.41 USD and on May 16, as the series was drawing to a close, the same card was sold at auction on Ebay for $338.01 USD. This pattern is similar for many of the other big names from that era, as it is currently at the forefront of people's minds.
2. The prices of 1990's Chicago Bulls players increased. With a perfect storm of the stoppage of live sports, and the release of this docuseries, the 90s Bulls, and in particular Michael Jordan are one of, if the not the most relevant topic in sports. The content of the docuseries has sparked debates on sports shows, and radio shows for 5 weeks, and therefore allowing for the players to become relevant once again. The series also highlights the backgrounds of some of the lesser known players, other than Michael Jordan. It goes through the humble beginnings Scottie Pippen ( who would become vital) growing up in poverty in Arkansas to beat the odds and become an elite NBA player. It also talks about the on court brilliance of Dennis Rodman, as well as some of his off court antics ( such as taking a vacation in the middle of the season to and party in Las Vegas). In episode 9, we learn about how Steve Kerr's father was working in Beirut and got shot in the head and how Steve focused on basketball to take his mind off of it. These are just the major stories of players in the doc, but these stories led to increased card prices. With regards to Scottie Pippen, according to an Ebay sales history, on February 25, a PSA 9 1988-89 Fleer rookie card of Pippen sold at auction for $59.33 USD, and on March 1, a PSA 9 sold for a buy it now price of $70.35 USD. To contrast, on May 18, post docuseries, a PSA 9 1988-89 fleer of Pippen's sold for $261.31 USD. For Dennis Rodman, on February 19, a PSA 9 1988-89 Fleer rookie card sold for a buy it now price of $48.82, and on May 26 ( the day of the episode primarily about him) one PSA 9 sold for $261.30 USD and another sold for $251.25 USD.
3. The Michael Jordan market prices increased substantially. The Last Dance took a deep look at the 1997-98 championship winning Chicago Bulls team, as well as reliving some of the previous championships during the rest of their dynasty. At the forefront of this dynasty was Michael Jordan, and in similar fashion he is the star of the docuseries. For many this cements him as the greatest of all time, and allowed younger generations to see what Michael Jordan was like, as a competitor and a player. His card market has responded accordingly, with his prices increasing. First, let's start with the holy grail of Michael Jordan cards, his PSA 10 Fleer 1986-87 rookie card. On March 26, prior to the announcement of the series, the card sold on Ebay at auction for $44 704. 63 USD, and on May 19, after the conclusion of the series, sold for a whopping $84 353. 96. The second card we'll look at is the 1997-98 Skybox Metal Universe PSA 9 card. On April 5, the card sold for $304.81 USD and on May 4, it sold for $654.21. Finally, let's look at a less expensive card, the 1990-91 fleer PSA 10 card. On March 31, this card sold for $94.90 USD buy it now on Ebay, and on May 21, post the ending of the series, it sold for $278.82. The docuseries definitely drove up his prices and likely set a new baseline for his card prices going forward.
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